00:03 Innovation must incorporate customer feedback as early as possible

• Traditional innovation methods often lack customer validation.
• Rapid business methodology aims to rapidly prototype and test value propositions

06:28 Innovation and digital transformation are forcing companies to rethink in depth what, to whom, how and why they sell.

• New technologies, consumer habits and millennials are driving business forces to explore new ways to reach customers and monetize services.
• Enlightened despotism and customer research are iterative processes that help companies discover who their customers are and extract data to better understand them.

12:26 Iterative process of customer and value proposition validation using Business Canvas

• Fill in the Business Canvas from right to left, focusing on the value proposition, customer segments, customer relationships, distribution channels and revenue streams.
• Iteratively modify the canvas based on experiments to transform questions into answers.

17:59 The process of creating a company involves validating a market and building a minimum viable product.

• Startups are temporary organizations designed to find a repeatable and scalable business model.
• Product-market fit is crucial to winning the market and scaling the product.
• The Venture creation process involves stable talent, technological stress, adaptability and scalability.
• Two concepts of the business creation process are the validation of a market and the creation of a minimum viable product.

24:03 Focus on market validation and the creation of a minimum viable product.

• Market validation is important to confirm the suitability of the company and the product.
• Minimum viable product must be a good product with operational functionalities

29:15 Innovation alone is not enough, market validation is crucial

• Generating many ideas and concepts is important, but a methodology is needed to identify opportunities.
• The scientific method involves building experiments to validate the value proposition, customer base and cost of acquisition.
• Prototypes allow testing and modification of product functionalities and pricing
• Key assumptions, such as underwriting or market models, need to be validated.

35:20 Building digital prototypes and understanding the methodology behind fast business pays off.

• Digital innovation can provide a competitive advantage through a good digital acquisition channel.
• MVPs should never be given away and pricing policies should be considered on the basis of reduced functionalities

41:19 Using market analysis techniques can improve product performance.

• The use of a recognized brand can improve the performance of the experiment.
• Price is intrinsic to the value proposition of a product and must be taken into account in the development of the MVP.
• Market analysis can be used for new and existing products and services, as well as for exploring new markets and channels.

46:56 Building a minimum viable product (MVP) requires resources and investment.

• An MVP is not a botched job, but a minimal, viable product that people pay for and use.
• Prototyping and call-to-action technologies are important to entice customers, especially when creating an entirely new category.

52:24 CTA is crucial for business success

• The CTA helps people understand the problem you are solving.
• Semantic fields are important for the discovery of new categories

Traditionally, innovation has been done through a methodology called innovation funnel, also known as Station Gate. This process involves approvals by innovation committees composed of different profiles within the company, but the customer is not always represented. Digitalization gives companies access to customers on a massive scale, which gives them the opportunity to prototype new value propositions more quickly. This means they can get real market data without bias. It is important to keep in mind that millennials and Generation Z account for 60% of online consumption, so being relevant to these generations is essential for businesses. The key is to discover who the customer is, understand their habits, problems and needs, which will help us to give the right answer to monetize the value proposition.The truth is that "Fast Business" is a concept used to find and validate the customer. This process is iterative and is based on experiments to obtain quantitative information. The Business Canvas should be written from right to left and not the other way around, as this is where the questions and hypotheses are found. Innovation needs a market, and failure is often due to the fact that no one needs the product. Post-digital innovation is a mix between the traditional world's ability to build and execute with the scientific method of discovering customers...In this video we talk about the Venture Building methodology to apply it to innovation in the business world. It starts by validating the market to see if there is a solution to a problem, if there are customers, how much it costs and how to reach them. To do this, surveys are used and the goal is to reach the largest number of people at the lowest cost. Then a minimum viable product (MVP) is built, which is a good product, but may not have all the features that the final product will have. Then the proac Market Fit is sought: to reach the largest number of customers quickly and cheaply. An example given is that of a marketplace for digital nomads, where the team built a fantastic product, but it turns out that no one needed it. It is concluded that to innovate you must first validate the market...This video explains how to innovate in the digital era with a methodology called Fast Business. This methodology is based on designing a value proposition and building digital prototypes to validate if this value proposition has an interesting market and how much it costs to reach customers. Fast Business also allows to test different functionalities, change the price and test which is the best application and how the product can be monetized. It is explained that the methodology also works for B2B businesses but it should be understood if the distribution model is heavy for the sales teams in the territory and if it is possible to build a digital layer to keep a part of the demand. It is advised that, when designing the MVP, to have an interesting approximation of the price to be set for the product but never reveal it and, when conducting experiments, to use a company brand or phantom brand so as not to damage the company's reputation....This video discusses the importance of considering price as an intrinsic part of the value proposition of a product or service. It discusses how price determines market size, customer type and user experience. Explains how fascism can be a useful tool for understanding customer acquisition cost, market potential and attraction market size. It discusses how fascism can be applied to new or existing products, to bring new products to new channels. It also addresses the importance of taking customer perception into account when innovating, and discusses how it can be difficult to capture market attraction when inventing a new category.